Tallenne: IAB Industry Insider - Programmatic DOOH in Finland and the Nordics

 

 

Industry Insider Webinar Recording: The Future of DOOH in the Nordics

Welcome to the recording of the Industry Insider webinar, hosted by IAB Finland and JCDecaux Finland. This session dives into the latest trends and future outlook of programmatic Digital Out of Home (DOOH) advertising across the Nordic markets.

In this webinar, VIOOH—the leading global premium supply-side platform for DOOH—launches its flagship “State of the Nation” research in the Nordics for the very first time. The study includes exclusive data from Finland, Sweden, Norway, and Denmark, providing a comprehensive view of programmatic DOOH trends, challenges, forecasts, and growth opportunities in the region.

Previously released in major markets including the UK, Germany, France, the US, and Australia, this is your chance to hear from industry experts on what lies ahead for DOOH in Northern Europe.

This recording includes:

• Exclusive insights into the Finnish market
• A data-driven look at one of the fastest-growing channels in digital advertising
• Expert panel discussion on the current state and future of DOOH
• A live Q&A session with attendees

Agenda:

State of the Nation: Key Findings – Adam Orridge | VIOOH

Industry Panel Discussion – Antti Ujainen | Norr3, Jenni Korhonen | Adform, Ville Lahtinen | JCDecaux
Moderator: Sophie Taylor | VIOOH

Programmatic DOOH in Finland – Ville Lahtinen | JCDecaux

Q&A