TULOS webinaarit - osa 1: How to measure and reduce the carbon emissions in programmatic advertising?

Are you passionate about sustainability but also interested in digital marketing? Then this webinar is for you. The conversation applies to agencies and media advertisers buying programmatic, as well as the creative agencies looking to improve their ad delivery emissions.

Webinar will cover following topics:

• How are carbon emissions generated in the realm of digital advertising?
• Is the situation that bad?
• Factors within the digital advertising ecosystem that contribute to emissions.
• How can marketer impact the size of the carbon footprint with media choices?
• How can marketers reduce their carbon emissions using modern ad-tech solutions?
• What’s there for inventory publishers to improve?
• Case Study by Tulos with Heineken, inspired by sustainability commitment ”Brew a better world 2030”
• Legislative-level foreshadowing

The webinar will be held on Wed 22.11. At 9:00 am. Presenter Daniil Ivanov.

ILMOITTAUDU