Tutkimus » IAB Europen englanninkieliset julkaisut
IAB Europen englanninkieliset julkaisut
IAB Europe offers benchmarking and research results for its members as follows.
AdEx Europe Benchmark
providing a comprehensive overview of the size and scale of the European online interactive industry. The report covers advertising spend and growth rates by country, vertical market sector and advertising format. Findings were released at Interact in June 2010 and were published in 60-pabe AdExrport in September 2010.
Consumer Benefit Study
explaining the economical value of free products and services. The report is produced by McKinsley.
Consumer Commerce Barometer
providing insight into consumers' purchasing habits in 26 markets across 36 product categories. This Unique study began in June as a collaboration with Google.
Dive website
acting as an online evaluation system for the industry and an information bank housing details of 150 fairs and events in Europe.
Do you CEE?
The definitive source of data for internet market of Central and Eastern Europe in 2010 report comprises:
• Comprehensive information on the region as a whole – the general internet landscape of Central and Eastern Europe;
• Detailed study of two new markets: Belarus and Turkey;
• Exploration of the web in 15 countries of the region;
• Description of the current tendencies and key market players;
• Presentation of tools preferred by internet users in the region, such as, among others, web browsers, search engines, mobile devices etc.;
• Opinions and comments from representatives of regional organizations.
Marketers & Consumers, Digital & Connected study
questioning more than 32,000 consumers about their online behaviour and attitudes across 16 markets, this annual study reveals some striking differences - and similarities - in the way Europeans are using the web. The study by IAB's research partner InSites Consulting is designed to help merketers understand the impact that the internet has on lives in Europe and its individual markets.
Mobile Media: Consumer Insights Across Europe March 2011
Mobile internet advertising spend during 2010 – when advertising revenues generally fell - was worth €710million, more than double its 2009 total of €279 million (Source: IHS Screen Digest 2011).
This report covering 19 European countries presents detailed research findings behind these figures. It springs from IAB Europe’s mission to prove the value of the market through research and education.
White paper: Brand Advertising Effectiveness
providing a comprehensive overview of the role of digital in brand advertising as well as evidence how digital campaigns can support brands.
White paper: Consumer insights across Europe
covering 19 European countries presents detailed research findings of mobile internet advertising. Publishe in March 2011.
White paper: Transnational Online Advertising
This paper from IAB Europe and Screen Digest sets out to explain how trans-national trading works, to give an overview of the advantages and benefits, and to indicate the trends that will drive trans-national trading. It is based on the outputs of interviews conducted by Vincent Létang on behalf of IAB Europe, March-July 2010, with representatives from key international advertisers, media owners and agencies.
