Banneriverkkoon.gif

Hakukonemarkkinoinnin kansainvälisiä linkkejä ja ohjeita

Wikipedia Search Engine Marketing
Googlen ohjeita ylioptimoinnista

IAB:n kymmenen vinkkiä hakusanamainonnasta
Lataa PDF

Artikkeli hakusanamainonnasta
Lataa PDF

Hakukoneuutisia
Search Engine Watch
Matt Cutts

Keskustele hakukoneoptimoinnista
Verkkoherran puhefoorumi

Tuoton maksimointi matkailualalla hakusanamainonnan turvin
Lataa PDF

Vinkkejä hakusanamainontaan

  • Be clear about your objectives: are you trying to encourage test-drives or build up the CRM database?
  • Be specific in you goals by including figures. For example, "5,000 test-drives in six weeks"
  • Build a list of relevant keywords: think about the words users might type in when searching for the products you offer and ensure you include them
  • Keep it simple: the most successful ads connect users with the brand in the most uncomplicated way
  • Bear in mind any spelling idiosyncrancies, such as tyre and tire
  • Test the keywords you are considering by entering them into a search site
  • Make the text containing the keyword as appealing as possible
  • Include a call-to-action
  • Include a unique offer
  • Ensure the landing page is directly relevant. Do not direct customers to a home page - lead them to specific pages dedicated to the model of care they are looking for
  • Using clickthrough rates and impression data, keep refining your keywords, so they are more effective - it is an ongoing process
  • Make sure you track the campaign using the conversion-tracking tools provided by the search engines, which help to analyse what keywords generate the most returns
  • Ensure you think about the many search engines available to users to try to achieve presence in a wide cross-section of sites

Lähde: IAB UK